This shampoo is just perfect for your baby as it effectively cleanses, softens and nourishes your munchkin’s scalp and hair. It is rich in natural ingredients that are beneficial for the health of the scalp skin and the hair. Free from toxic chemicals, it is gentle enough for use from the infant’s first bath. It lathers up with soft foam to wash away all traces of impurities. Various natural oils are blended in the shampoo to restore the natural oil mantle of the hair shaft, that apart from imparting softness to the tresses, protects them from the harsh environmental elements. The nutrient-rich botanical ingredients nourish the delicate hair and make them strong and healthy. The ingredients in the shampoo are carefully selected and combined in specific proportions to produce the best result. It does not contain paraben, petroleum-based ingredients, sulfates perfumes, caustic dyes, and animal by-products. It has not been tested on animals. Mom & World is a PETA-certified cruelty-free brand.